Are logo contest the best solution for a start-up business?

[scotty]

I say no. Here's why.

I have been involved in a few, due to the lack of time making revisions, unfortunately only a couple wins . I have noticed however that the best logo doesn't always win. I have seen thousand dollar logos ignored. Logos that were well representative of their clients needs. Ive seen logos chosen, that were very amateurish and bad representations of the clients business. I know the idea of having tons and tons of drafts to choose from seems like the best way to go, but is it really? Professional designs are getting overlooked.

I ask my self why? And the answer is simple. The clients purchasing the logo, really don't know what makes up a great logo. (some do, but most don't) This is a slight problem for the client, because they are choosing the logo based on what "their" idea is, instead of whats the best for their business. A client may see a nice color combination that they like, but don't happen to notice that the icon next to the text resembles a Kue Klux Klan man. This could be a problem. I know my example is a bit far fetched, but you get what I'm saying.

In my own business, i have had to steer my clients into a proper direction. I have had clients request things that would not only look horrible, but would possibly deter clients from their business instead of attracting them.




In conclusion, i do love these contests, but i just wonder if the client always gets whats best for their company.

[bobb]

I find that a lot of my clients come because they've seen my contest entries and like them, and contact me to buy off me. So yeah, initially it's a waste of time, but in the longer term it's good practice and can lead to sales.

[johnny]

I believe online ordering of logo's isn't the best solution full stop.

I always at least talk on the phone, preferably face to face with a client, it is far easier to understand what they desire from an actual conversation, and hence produce them a better logo from it.

[ryan1610]

What do you think makes a good logo?